According to the data of China National Textile and Apparel Industry Association, in the Chinese market, the annual sales volume exceeds 100 billion yuan, and it is growing at a rate of 20% every year. In the entire market, women's body shaping underwear accounts for about 20%, women's underwear accounts for about 60%, and the market size exceeds 60 billion yuan. The trend of body shaping clothing is gradually changing from traditional to high-end customization and innovation mode. The middle and high-end fashion body shaping brands are popular. The main reasons for the body shaping underwear industry to enter the explosive period are as follows: 1. With the rapid development of the domestic economy, women's education level and economic status have improved , more and more postpartum mothers are unwilling to become traditional "good wives", and their requirements for themselves are gradually raised to another height and they pursue perfect body curves; 2. Women shape self-awareness, urban fashion women pursue perfect body curves , Women shape self-confidence.
For women in the workplace, this is a kind of soft power. After understanding the reasons for industry protection, it is not difficult to see that the future body shaping underwear industry will change with the changes in modern women's concepts, and the demand for body shaping underwear will also move towards"Science, comfort, customization" direction.
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